The Logo!

PILGRIM RECORDS!!!!

Today we sat down and looked at some ideas for a Record Company name, after studying various different labels that are often associated with the Rock industry, we took inspiration from a film that Sam and I are huge fans of. Scott Pilgrim Vs The World.

As this film is based around the whole theme of music, rebellion and how it impacts teenage life we thought it was perfect for the type of music we would produce as a music record company. Because of this we named our record label, Pilgrim Records.

Blink 182 - 'Down' Test Shots

Today we filmed the first minute of the song just to get a feel of the sort of things we were going to try - at this stage it is very rough and only edited on the software Imovie - whereas when we go to edit our official video we will use Adobe Premiere Pro.

Theories and Ideas.

AUDIENCE THEORY When looking at audience within the research stage of our production it is important to recognise and remember audience theories. Below are some key audience theories which could be a possible help influence on our final products. "All the world's a stage and the mean and the women are merely players." As the audience we can be manipulated and can be persuaded to buy products or follow corrupt leaders through propaganda. The question is whether or not this brings us together. On one hand when we listen to CDs and go to the cinema we become part of a mass audience. However at the same time we are very different because we are separated by space and sometimes time. THE HYPODERMIC SYRINGE The media is like a syringe which injects ideas, attitudes and beliefs into the audience who as a powerless mass, have little choice but to accept. For example a person might watch something violent and then may do something violent. If you are a woman who's watching a woman washing up on television, you will feel a subconscious need to go and do it yourself. If you are a man watches a woman doing the washing up on television then you will expect the woman to do the washing up. On the other hand there are theories which oppose this view. THE CULMINATION THEORY One media text does not have too much of an effect and influence but years and years of watching violence will make you less sensitive to violence. TWO STEP FLOW Another argument suggests that the masses will experience the media individuality but then they will discuss what they have watched with others and it is the discussion which can then influence people's opinions and behaviour. USES AND GRATIFICATION THEORY We make the choices about what we watch, we also have certain expectations, we expect to be gratified by what we have watched. The types are as followed... Information Entertainment Personal identity Social empathy/social personal interest Escapism This may be more relevant to a short film project, however in our music video there will still be a strong element of narrative and despite the fact we are using song, we have chosen a song which tells a very clear story from start to finish.

Focus Group

Location shots!

Location Shots Presentation

Blink 182 - Down, video analysis.

=Blink 182 – ‘Down’

Narrative shots Analysis - Fall Out Boy

Narrative Presentation

Performance Shots Analysis - Blink 182

Media Performance Shots Presentation

Copyright Permission

In the music industry copyright is a huge problem for record labels, if i were to use music that is owned by a label i would have to pay huge sums of money for the right to play it. Because of this and the faxt we were using a song by Blink 182 owned by a record label we had to inform them of our intention to use their music.

Lyric Analysis Blink 182 - 'Down'

According to the lyricist Tom De Longe, the song is about a boy's desperation to kiss a girl and stop her from leaving as they both sit in a car whilst it rains heavily down (hence the chorus - 'Down, down, down')  the lyrics symbolise strongly the breakdown of a relationship 'This can't be the end'. For our music video we want to show a relationship falling apart as the lyrics are so strong the narrative needs to back up the song emotionally.

Blink 182 - Down Lyrics

The drops of rain they fall all over
This awkward silence makes me crazy
The glow inside burns light upon her
I'll try to kiss you if you let me
(this can't be the end)

Tidal waves they rip right through me
Tears from eyes worn cold and sad
Pick me up now, I need you so bad

Down down down down [x4]
It gets me so
Down down down down [x4]
It gets me so

Your vows of silence fall all over
The look in your eyes makes me crazy
I feel the darkness break upon her
I'll take you over if you let me
(You did this)

Tidal waves they rip right through me
Tears from eyes worn cold and sad
Pick me up now, I need you so bad.

Down down down down [x4]
It gets me so
Down down down down [x4]
It gets me so 

VIDEO

This is a video for the song Down by Blink 182

OFFICIAL SONG CHOICE.

Today we have made a decision on the song we will using to create a music video...

That song is..

Blink 182 - DOWN.

INITIAL IDEAS

For our initial ideas we quickly established the genre of song we were aiming at, this was the genre of a pop punk or rock sound. we decided this because its a genre me and my partner Sam are very interested in and have a really good feel for, we also have previous knowledge of the music video's for this genre having listened to music of this type and followed it for so long. We were thinking of bands along the lines of Fall Out Boy, Blink 182, Bowling For Soup, All Time Low etc. This genre of video usually features a rock performance along with a simple narrative structure.

GENRE RESEARCH

The most important aspect of music is the genre. Since the shift in music production there has been a significant blend in genres and music is fast becoming an extension of all types of music combined. we knew from the start we wanted a rock - pop/punk vibe to our song so we looked at all the options we had from this, such as acoustic to heavier rock.

Punk Rock - For the heavier rock style genre (and when i say heavy we never strayed into screamo heavy metal territory) we looked for bands in the pop punk genre that although were upbeat and catchy they were also strong heavy rock songs. This led us to the punk rock sounds of Blink 182..

Pop Punk - for the lighter rock punk style we looked at the genre of pop punk. A newer highely common type of music today, they have catchy hooks and melodys and aren't too heavy as a way of appealing to a wider audience. Bands like Bowling for Soup, All Time Low, Kids In Glass Houses and Fall Out Boy have adopted this genre over the years.

Alternative Rock - this form of rock is less common but is featuring more and more regularly in the industry today. It often blends the sounds of rock music (guitars, drums etc) with piano melodies and an array of various instruments not often associated with the genre. We looked at bands like.. Panic! At The Disco and The Cab.

Acoustic rock - This type of rock is become hugely popular, and it takes the typical lyrical style and melodies of a rock song but strips them back into something small scale and intimate, we looked at artists like Dallas Green who was a member of a heavy rock band but then shifted to an acoustic sound and became City and Color.

PROMOTIONAL PACKAGE

For our poster advertisement for the CD...

             Release date
             Where it will be available from
             Photo of artist or band
             Name of CD
             Photo of CD
             Review A cover for it's release on CD...

• Female/Male
• Colour
• Style
• Song title
• Possible effects
• Artist/Group name
• Album name
• A inside booklet featuring artwork, song writing credits, messages etc..

A2 MEDIA

For our A2 Media Studies practical project, we have chosen to create a music promotional package. In this package we will include a music video accompanied with a CD album cover by the artist and a poster advertising the album release. As this blog grows throughout the course of the year, you will see everything from our initial ideas to our A2 Media Studies practical project, we have chosen to create a music promotional package. In this package we will include a music video accompanied with a CD album cover by the artist and a poster advertising the album release. As this blog grows throughout the course of the year, you will see our initial research, audience research our post-production to research, audience research to our post production leading into our final work. post-production to our final work.

Reviewed Skills

What do you think your best skills are?
I believe my best skills come into play during the planning and filming stages of media. i have the ability to visualise and imagine something and the create it when filming to my best ability.

What skills do you need to further develop?
My skills need to be improved in the editing process, cutting scenes together seamlessly is a difficult skill i intend to improve on. The thing i want most to be able to do is edit in a split screen that is visible to the audience.