Here the contrast between the two is clear as both album covers are defined smart clothing whereas in the music video the costume is outside of the box and unusual. As you can see we have followed the themes of interesting costume in the video and having simpler more styled outfits on the album cover.
We wanted to keep the themes similar in the music video to the ancillary task and felt it was essential to maintain the stylistic feel of the band throughout both pieces of work. We did this is in a variety of ways, because the majority of the video was filmed in and around the Cabot eye which gave it a specific look we felt it necessary to take our photos in the same environment but with a twist. So we shot the pictures outside of the eye and the album covers pictures backdrop is the outside of the building. We felt like keeping the same location would provide a professional look to our ancillary.
We wanted the music video to reflect our ancillary and we achieved this through the use of costume, it was really important the costume in the video altered from the ancillary but what was really key was maintaining the look and showing similarities whilst also establishing the difference. Here we have a picture of the performer in the music video alongside a picture from the digipak where the costume is similar in style to emphasise they were both used for the same band. As you can see in the performance shot i am wearing a bow tie, braces and sunglasses - we kept the similar theme in the digipak photo where i am wearing the same bow tie and shirt but without the braces and sunglasses which scales down the unusualness of the performers clothing but keeping the same feel of the band that we wanted to keep.
We tried to keep the energetic feel of the song with our editing where we used quick cuts during the chorus that heightened the sense of urgency and excitement in the catchy lyrics that feature in the song. But we also wanted to make sure that when the song slowed down during the bridge and the slow performance of 'Mona Lisa wear me out' features that the editing would reflect that with its focus on the performer and the cuts becoming less regular and quick symbolising the thought provoking feel of the song - this is style we wanted to replicate in our digipak. We wanted it to be reflective of the song in the way the pictures were took, for example the picture above where we are gazing into the distance appearing thoughtful.
We made a strong attempt to tie our ancillary and our main task together as one coherent piece and we feel like it has really worked and looks great together. However there are things we would of liked to have done that we simply didn't have the time to do. We wanted to take some shots in the music studio where it would appear we were recording 'our' songs and make it look as if we were in the process of recording our album. Another thing i would of liked to have done is include the puppet character from the music video as part of the digipak which would connect the video to the ancillary completely and really solidify the two together.
The rock genre focuses greatly on hidden deeper, darker meanings to their videos and this is something we really wanted to bring across with our narrative - we felt we had achieved this with our story reflecting a man trying to escape the mundane life he had been accustomed too. Through our research we discovered that many music video narratives focused on people who were looking for acceptance and failed to find it in their society and needed a release from somewhere. We feel our music video reflects these themes hugely. To show that the performer was following the main protagonist we used quick shots where the performer would appear looking menacing but enticing leading the character into his eventual consumption by the performer.
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